Isla Lune

1. 2023

   The idea for Isla Lune comes together on a backpacking trip through Europe.

2. Nov 28, 2025

   Launches on Black Friday with under 500 followers.

3. Dec 2025

   Sells out the debut collection in 10 days.

4. Drop 2

   $400 in revenue in the first 6 minutes, $2,000 in the first two hours.

5. Early 2026

   Three days at the Salt Spring Christmas Market bring in $6K, zero paid ads.

6. Month Four

   Stocked in Victoria boutiques, including The Modern Mercantile and Blush Victoria.

7. 90 Days In

   11.2M organic views on Threads and 900K+ organic influencer reach, zero paid ads behind either.

8. Built in 3 Days

   An AI operating system goes live: four agents, Arc, Luna, Iris, and Eric, running operations, content, email, and engineering.

9. $62K+ Raised

   Non-dilutive funding from Mitacs ($45K), Google for Startups ($25K USD), the Gustavson Startup Competition ($10K), HyperAgent Founding 500 ($20K inference credits), the SEELF Grant ($5K), and the Graeme Jackson Award ($1K).

10. Jun 14, 2026

    A second product ships: Reflections by Isla Lune, a journaling app for iOS.

11. Jul 10, 2026

    Isla Lune Inc. is accepted into Apple's App Store Small Business Program.

From the Prestige Hotel Shoot